From a small humble beginning in a Milwaukee basement in 1903, Harley Davidson has witnessed and withstood everything from the Great Depression to the two World Wars. Once the world's largest producer of motorcycles, Harley Davidson's sales shrunk to a mere 10,000 units per year during the 1950s. Increasing competition from Europe then from Japan nearly bought about the downfall of the once-pround giant in the motorcycle industries.
With changes of ownership of Harley Davidson in the 1970s, confusion about its markets and moribound model range made the Harley Davidson almost a joke to the motorcycle industries. In the mid-1980s, the once vibrant Harley Davidson dream factory was effectively broke and near demise.
With the birth of the 1984 FXST Softail, Harley Davidson is able to come up with a whole new concept in motorcycle style and design, thus the age of the Retro-Tech is dawned. Almost overnight, Harley Davidson had a credible range of motorcycle. With the rescue package from Heller Financial Corporation and the rosy outlook of the vibrant new Harley-D, Harley Davidson is able to turn back the tides and recover the number one spot from Honda in 1986.
Today, through inspired styling and brilliant marketing combined with modern manufacturing techniques, Harley Davidson is booming and has once again trail blaze confidently into the future.
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